Armenia model Mariam Barghoyan, 27, living in Yerevan, actresses of the Reality TV show ¨Power Woman¨ has been selected for the international finals of the Miss Megaverse, Competition to be held in May 2018 in Punta Cana Dominican Republic.
Armenia is known as one of the oldest wine producing countries in the world and for its Gorgeous Armenian Women. In 2017 Mariam Barghoyan was featured in the Celebrity Real Facts TOP 10 Most Gorgeous Armenian Women. The criteria: Timeless beauty, power women, proven talent, beauty queen title, old-school or upcoming celebrity status. Mariam Barghoyan explains that in the history of pageantry, only two women from Armenia have ever won a world crown. The Competition will be held in May 2018 it Punta Cana, Dominican Republic featuring 30 international models. Mariam states that the stakes are high but also the rewards. If she wins a crown at the world finals this will make her the third woman of Armenia holding a world crown, an accomplishment that will provide her with the right platform for her tourism projects in Armenia.
Mariam says that her career is centered in the promotion of Armenian tourism, she is committed to raising awareness about her country and culture during her activities abroad and believes that her mission falls within the frames of Armenia’s tourism marketing policy. Besides her interest in Tourism and Entertainment, Mariam is the CEO of LadyMar International her company resells livestock, commodities and raw material all over the Middle East, Russia and Asia. Mariam was recently featured as one of the Top 5 Young Women Entrepreneurs of the Middle East You Should Follow.
The President of the State Tourism Committee Zarmine Zeytuntsyan stated on the19 of December, 2017 that the number one task in this field of tourism is to raise awareness about Armenia abroad, stating that as long as Armenians are asked abroad “where are you from” and foreigners, receiving “Armenia” in response, are interested in where it is, still a lot of works need to be done. “We have an important task to raise Armenia’s recognition across the world”, she said. reports Armenpress.
Tourism Competitive Intelligence found that 40 million international tourists chose their destination primarily because they saw a film shot in that country. Mariam Barghoyan states that her strategy is to first increase recognition and gain popularity abroad by participating in TV shows that produce film and other visual content; her future plan are to produce and host a local version of the TV show filmed in Armenia, with a group of women visiting some of the most attractive touristic destinations of her country.
The President of the State Tourism Committee Zarmine Zeytuntsyan also stated that they also attach importance to the use of digital technologies in order to reach success in the field. Mariam Barghoyan says that her strategy to produce events and content centered in the destination and travel industry delivered to viewers through TV Reality Production, Mobile Technology and Interactive Engagement Platforms are one of the best tools to raise the country’s recognition. Hotels, airlines, restaurants and products all have the opportunity to benefit from film tourism as her content reaches the millennials viewers target group worldwide.